Paid social, run like an engineering system.

Meta advertising across Facebook and Instagram — account architecture, server-side tracking, disciplined creative testing and reporting your finance team will believe.

Recent result: a 120-seat concert sold out on $200 in Facebook ads, about a 9× return. See how
FUNNEL ARCHITECTURE
ProspectingBROAD + LOOKALIKE · VIDEO
RetargetingVIEWERS · VISITORS
ConversionLEADS · SALES
PIXELCONVERSIONS APICRM SYNC

SOUND FAMILIAR?

You're spending money. You're not sure what it's buying.

Boosted posts instead of a funnel.

We build a structure where cold audiences, warm audiences and buyers each see the message that fits.

Tracking you stopped trusting.

Browser privacy changes broke pixel-only tracking. Server-side Conversions API restores the signal Meta optimizes on.

Reports full of reach, light on revenue.

We report on cost per qualified lead and pipeline, reconciled against your CRM — not impressions.

What we deliver

The advantage: our ads are cut by the same team that shoots your video, so creative testing never waits on another agency.

01

Business Manager architecture

Clean ad accounts, billing separation, naming standards and permissions — owned by you, not us.

02

Tracking & measurement

Pixel plus Conversions API, event deduplication, offline conversions and UTM discipline.

03

Campaign strategy

Funnel structure, audiences, budgets and bidding, documented in a plan you approve.

04

Creative production & testing

In-house video and static ads in every placement format, tested one variable at a time.

05

Lead gen & CRM integration

Instant forms or landing pages routed straight into your CRM, with speed-to-lead alerts for sales.

06

Reporting that reconciles

A live dashboard and a weekly summary tied to leads, pipeline and revenue in your systems.

4x6 invite card: Indigo Roots Band with special guest Rick Huckaby, Wednesday August 19, 7 PM, Fox & Locke, Leiper's Fork, Tennessee, $15 cover, with a QR code to ticketsSOLD OUT · 120 SEATS

CASE STUDY · INDIGO ROOTS

$200 in ads. 120 seats. Sold out.

100%SEATS SOLD · 120 / 120
$1.67AD SPEND PER SEAT
$1,800TICKET SALES AT $15
9×RETURN ON AD SPEND

Indigo Roots, with special guest Rick Huckaby, played a Wednesday night show at Fox & Locke in Leiper's Fork, Tennessee. We paired an exclusive Facebook and Instagram ad campaign with a printed invite card, and all 120 seats sold out on a $200 ad budget.

PAID SOCIALAn exclusive Meta campaign built to put the show in front of roots and bluegrass fans and drive ticket sales.
PRINTA 4×6 invite card designed to match the ads, with a QR code that goes straight to the ticket page.
RESULTAll 120 seats sold out on $200 in ads.About $1.67 in ad spend per seat filled.

How we work

01 · AUDIT

Find the leaks

Account structure, tracking health, audiences and creative fatigue, written up with fixes ranked.

02 · FOUNDATION

Fix the plumbing

Business Manager, Conversions API and CRM sync set up before a dollar of new spend.

03 · LAUNCH

Launch and test

Structured campaigns with a creative testing calendar and clear kill-or-scale rules.

04 · OPTIMIZE

Scale what works

Weekly optimization, monthly strategy reviews and fresh creative every cycle.

Engagement models

FIXED SCOPE

Account Audit

A written review of structure, tracking, audiences and creative with a prioritized fix list.

$500Credited toward management
MOST CHOSEN

Managed Growth

Full campaign management, monthly creative refresh and live reporting.

$1,250 / monthPlus ad spend, paid directly to Meta
PER CAMPAIGN

Launch Campaign

A time-boxed push for a product launch, event, listing or release — creative included.

From $2,0006-week flight

Questions

Know what every ad dollar did.

Give us read access to your ad account. We'll show you where the money is leaking — free on the first call.